The Rainforest Alliance is an organisation that offers certification of coffee-farms that put the ideals of sustainable
thinking into practice. If a farm fulfils the required conditions, the coffee products from that farm will be marked as officialy Rainforest Alliance certified. The Lavazza coffee TIERRA, available for the Lavazza BLUE and Lavazza Espresso Point coffee capsule systems, is a coffee blend that originates from several of those farms. They are all involved in the TIERRA project you should all be familiar with already, if not please read this article from the blog.
On the website of the Alliance you can now watch a nice video, taking you right to one of those certified coffee farms. See for yoursefl where Lavazza TIERRA comes from. Bon voyage!